"Oschadbank" plans to spend 6.5 million hryvnias on self-promotion

"Oschadbank" plans to spend 6.5 million hryvnias on self-promotion

The state-owned "Oshchadbank" announced a tender for the procurement of advertising services valued at 6,500,000 UAH, as reported on the "Prozorro" portal.

The tender was announced on November 12.

The deadline for submitting proposals will last until November 22, 2024, inclusive. 

It is noted that the bank seeks to acquire "advertising services," specifically "placement of advertisements on web portals on the Internet." 

The contractor will be obliged to perform these services by February 28, 2025. Thus, 6.5 million UAH is the cost of advertising for the state bank over approximately three months. 

Additionally, in April of the current year, "Oshchadbank" spent 7.4 million UAH on advertising. At that time, the tender for the corresponding services was awarded to LLC "HAVAS WORLDWIDE DIGITAL KYIV." This was the first and so far the only state tender for this company. 

63% of profits among all financial institutions were received by state banks. This is mainly related to "PryvatBank" earnings: 48.35 billion UAH, or 41% of the total profit of all banks. Over the year, "PryvatBank’s" profit increased by 11%.

In second place in terms of profitability was "Oshchadbank" (11.84 billion UAH), and in third was "Raiffeisen Bank" (6.15 billion UAH).